South Africa’s Biggest IMAX With Laser Screen Debuts in Rosebank
IMAX With Laser Technology Redefines Cinema Viewing Standards
Johannesburg, 5 May 2026: With the introduction of an IMAX with Laser screen at Ster-Kinekor, The Zone @ Rosebank has positioned itself at the forefront of cinema innovation in South Africa. This development is significant not only for the centre but also for filmgoers, as it brings the country’s largest IMAX with Laser experience to market. The launch event featured a screening of Michael, matching the story of the King of Pop with a viewing experience engineered for impact.
IMAX with Laser represents a clear step forward in cinema technology. The format delivers ultra-bright, crystal-clear visuals, deeper blacks and heightened contrast, bringing a new level of detail to every scene. A precision-tuned, multi-channel sound system ensures that every layer of audio carries weight and clarity, from subtle background notes to full cinematic crescendos. The scale matches the technology, with a 17-metre wide, 9.7-metre-high screen and 285 seats configured to optimise seat to screen ratios, creating an experience that immerses audiences in the movie.
IMAX with Laser technology also offers a next-generation 4K laser projection and an enhanced multi-channel sound system exclusive to IMAX theatres. Immersive by design, the technology is developed from the ground up to deliver crystal clear, lifelike images. The experience is set apart by a ground-breaking 4k laser projection system that features a new optical engine, custom-designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colours exclusively to IMAX screens.
“IMAX with Laser has changed the game for cinema in Johannesburg. It’s bigger, sharper and wonderfully immersive. It also gives people a whole new reason to come through to The Zone, the social republic of Johannesburg, where there’s always something happening,” said Leila Daya, Centre Manager at The Zone @ Rosebank.
This Ster-Kinekor complex also includes a dedicated kids’ cinema, designed to create a more engaging environment for younger audiences, alongside two Cine Prestige cinemas, which offer a luxurious setting to enjoy a film.
Beyond the cinema experience, The Zone offers plenty of ways for families to have fun. The Museum of Illusions offers interactive, perception-shifting exhibits, while The Fun Company keeps the energy high with arcade gaming and interactive entertainment. A wide selection of restaurants throughout the centre makes it easy to extend a visit with a delicious meal. Plus, its position adjacent to the Rosebank Gautrain station adds a level of convenience that makes the experience all the more accessible.
For further details on The Zone @ Rosebank, including its stores, events, and trading hours, visit thezoneatrosebank.co.za
