8th November 2024

Joburg Market: Empowering Farmers and SMMEs or Further Entrenching Elite Control?

Joburg Market is hosting a Farmer‘s and SMME Day under the theme ’Growing together' to promote a supportive and enabling business environment and encourage entrepreneurship. | Photo: FW Archive

The Joburg Market recently hosted a Farmers and SMME Day, presenting itself as a beacon for empowering small businesses and local farmers. But is this event truly for the benefit of grassroots entrepreneurs, or does it merely serve to align these groups with the global elite’s agenda of economic control?

The Joburg Market’s Farmers and SMME Day on 3 October 2024 gathered various stakeholders, including local farmers, small to medium enterprises (SMMEs), and market representatives. Promoted as an opportunity to bridge the gap between small-scale producers and larger markets, the event showcased workshops on improving productivity, compliance, and market access.

However, a deeper look into these initiatives raises questions about whether they genuinely prioritise independent growth or subtly enforce alignment with global trade policies. The emphasis on certification processes, for example, echoes broader global regulatory demands, which could eventually exclude smaller players unable to meet stringent requirements.

The South African government, under pressure from international bodies, has long been encouraged to streamline and formalise agriculture. Yet, while this may improve efficiency, it might also create barriers for local farmers who rely on traditional methods and local knowledge, placing them at a disadvantage compared to corporate-backed competitors. SMMEs face similar challenges when navigating complex systems that favour those already in positions of power.

Conclusion:
While the Joburg Market’s Farmers and SMME Day was framed as a step towards economic empowerment, it’s essential to scrutinise whether such initiatives truly uplift grassroots players or reinforce a top-down structure of control. Are we empowering local communities, or are they being conditioned to comply with a system they didn’t ask for?

Source: Farmers Weekly
Transformation Agenda (The WHO)