Now in its fourth decade, Splashy Fen reflects how festival culture in South Africa has evolved — from grassroots music gatherings into multi-day, multi-generational lifestyle experiences.

More Than A Festival, Less Than A Spectacle

While Splashy Fen’s organisers have confirmed a headline-driven programme — including GoodLuck, GoldFish, and Jeremy Loops — the broader narrative lies elsewhere. The festival’s continued growth speaks to changing audience expectations: comfort, safety, diversity of experience, and community now sit alongside live music as core value drivers.

The inclusion of family-friendly spaces, expanded facilities, and free wellness activities such as yoga and trail runs signals a deliberate shift toward a more inclusive, lifestyle-focused model.

A Cultural Marker In A Fragmented Media Landscape

At a time when attention is fractured and entertainment consumption increasingly individualised, Splashy Fen’s endurance raises an important question: why do large, in-person cultural gatherings still matter?

Part of the answer lies in curation. The 2026 line-up spans pop, indie, electronic, alternative, and choral performance, including the Ndlovu Youth Choir, whose presence adds a layer of cultural symbolism beyond commercial appeal. This breadth mirrors a broader societal appetite for shared experiences that cross demographic and generational lines.

GoldFish And The Economics Of Nostalgia

A notable talking point is GoldFish’s first-ever full band headline festival performance in South Africa, debuting at Splashy Fen. Beyond the musical significance, the move taps into a wider trend: nostalgia-driven programming as a stabilising force in the live events economy.

For organisers, legacy acts provide certainty. For audiences, they offer continuity in an otherwise volatile cultural environment.

Infrastructure, Access And The Cost Of Participation

Splashy Fen 2026 will feature six stages, over 300 artists, and more than 30 food and artisan vendors, alongside upgraded facilities and accommodation options ranging from traditional camping to boutique glamping.

However, as with most large-scale festivals, accessibility remains a balancing act. Rising costs across transport, accommodation, and ticketing raise questions about who festival culture ultimately serves — and whether lifestyle events risk becoming exclusionary as they scale.

What Splashy Fen Represents In 2026

At 35, Splashy Fen is no longer just a music festival. It is a case study in longevity, brand trust, and the commercial realities of South Africa’s events sector. Its continued relevance suggests that, when carefully managed, lifestyle-driven festivals can still thrive — even as digital alternatives compete for attention.

The real test for Splashy Fen 2026 may not be attendance numbers, but whether it can maintain its identity while adapting to an increasingly stratified cultural economy.

Location: Southern Drakensberg, KwaZulu-Natal
Dates: 2–6 April 2026

Tickets and accommodation information are available via Splashy Fen’s official platforms.

As festival culture matures and audiences grow more selective, the question remains: are events like Splashy Fen preserving cultural connection — or simply packaging it for a more comfortable, curated audience?

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Pietermaritzburg, 14 October 2025: Liberty Midlands Mall has steadily become the centre of entertainment in Pietermaritzburg, offering a wide variety of experiences that go well beyond shopping. From cinema outings and arcade games to go-karting and interactive digital zones, the mall has created a vibrant leisure destination under one roof.

With the only cinema in Pietermaritzburg, Cine Centre is more popular than ever, showing the latest local and international blockbusters on the big screen. Just a short walk away, visitors can enjoy everything from the thrill of go-karting at Wicked Karting to nostalgic rides at Funtubbles and arcade game fun at Fantasia. The popular mall train continues to be a favourite with children, providing a welcome break for parents during their shopping trips.

Blending Entertainment and Leisure

Midlands Mall has also added new experiences that cater to a broad mix of interests. The Virtual Reality Zone draws gamers and tech enthusiasts, while the rainbow rain umbrella selfie spot near RocoMamas and the new angel wings selfie spot at the cinema have become popular photo backdrops for visitors. The mix of sit-down restaurants, bakeries, coffee shops and takeaways offers plenty of dining options, whether for a family meal or a quick bite.

Additionally, the mall hosts regular seasonal campaigns, including Easter and Christmas promotions, gaming festivals and artisanal markets that support local makers. These activations add even more variety and reasons to visit Midlands Mall.

Quickly becoming a firm favourite on the Pietermaritzburg calendar, the next Midlands Mall artisanal market will take place next Saturday, 11 & Sunday, 12 Oct. This popular event brings together a carefully selected collection of small-scale makers from across KwaZulu-Natal. From freshly baked breads and raw honey to handmade candles and cured meats, the market highlights the skill, care and creativity behind locally made products.

A Destination Designed For Connection

Lawrence Joubert, General Manager at Liberty Midlands Mall, said, “We have focused on creating an environment that blends retail with entertainment and leisure. Families are looking for experiences they can enjoy together and we are proud to offer a mix of attractions that bring people back for more. Whether you’re here for a movie, a meal or an outing with the kids, there is always something happening at Midlands Mall.”

The mall continues to evolve its offering, with new seasonal entertainment and campaign activity planned throughout the year. For residents and visitors alike, Midlands Mall remains the leading destination in Pietermaritzburg for convenience, variety and all-round entertainment.

For more information on Liberty Midlands Mall and its projects, go to midlandsmall.co.za or follow Liberty Midlands Mall on social media @libertymidlandsmall.

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Cape Town, 6 October 2025: Liberty Promenade has announced the winners of its “Heroes Among Us” campaign, which set out to honour individuals who dedicate themselves to uplifting their communities. The initiative, launched ahead of Mandela Day, invited shoppers to nominate changemakers whose consistent, selfless service is creating real impact in the lives of others.

Recognising Extraordinary Commitment

Deputy Principal of Cascade Primary, Janine Griebelaar, has been named this year’s overall winner. Known for going above and beyond for her learners, Griebelaar provides uniforms, food parcels and ongoing care to support children both inside and outside the classroom. In recognition of her dedication, she will receive support R20 000 from Promenade to further her initiatives.

Runner-up, Youmna Mohammed, Chairperson of the Lobelia Senior Club, has also been acknowledged for her tireless efforts. Mohammed coordinates wellness activities for older residents and leads anti-bullying programmes in local schools, touching countless lives in Mitchells Plain and surrounding areas. She too received a donation to continue her inspiring work.

A Campaign Shaped by the Community

The “Heroes Among Us” initiative generated a remarkable response, with nominations pouring in for educators, health advocates, grassroots organisers and volunteers earlier this year. The Top 9 finalists were profiled in a photography exhibition at the centre, where shoppers could learn more about their stories and cast their votes. The exhibition not only celebrated the individuals but also created a space for the community to engage with and acknowledge the power of service.

Celebrating Ubuntu

Promenade extends its gratitude to every shopper who visited, voted and supported the campaign, as well as to each nominee who shared their story. Their contributions are a reminder of the strength and generosity that define local communities. Through this campaign, Promenade has not only recognised the individuals driving meaningful change but also strengthened the spirit of Ubuntu that unites and uplifts us all.

For more information on Promenade and its projects, visit www.libertypromenade.co.za or follow Liberty Promenade on Facebook, Instagram and TikTok @ libertypromenademall_za.

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Johannesburg, 25 September 2025: Bedford Centre is introducing an exciting new addition to Johannesburg’s social calendar with the launch of the Bedford Sunset Market. Created in collaboration with The Urban Markets, the market will debut on Friday, 10 October 2025, from 16:00 to 21:00 on the open deck parking at entrance 2.

The Bedford Sunset Market is set to transform the centre into an after-hours destination, blending shopping and dining into a curated evening that highlights community, creativity and culture. To set the mood, live entertainment will feature throughout the evening, with acoustic musical performances and DJs.

A Collaboration with The Urban Markets

With nearly 20 years of experience, The Urban Markets are known and loved for curating distinctive, family-oriented events in shopping centres, residential estates and unique venues. Their markets have become synonymous with supporting local businesses while creating memorable experiences that bring people together.

Visitors to the Bedford Sunset Market can look forward to a carefully selected line-up of food, craft and entertainment. Artisanal food stalls will showcase gourmet street eats, speciality treats and food trucks, while craft and boutique vendors will offer handmade products, fashion pop-ups, home décor and exclusive local brands.

An Evening Under the Stars

The Bedford Sunset Market is designed as a gathering point for families and friends. With inviting seating areas, delicious street food and a line-up of entertainment, in addition to delightful shopping, the market promises the chance to unwind, socialise and enjoy a vibrant evening atmosphere.

The launch event marks the beginning of a new tradition for Bedford, bringing fresh energy to the Bedfordview social scene and reinforcing the centre’s role as a hub for both lifestyle and leisure.

For more information about the Bedford Sunset Market, visit Bedford’s website bedfordcentre.com  or follow @bedfordcentre on social media for updates.

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Cape Town, 3 September 2025: Cavendish Square is inviting shoppers to take part in the next instalment of the much-loved literary initiative, Books With Heart: Where every book gives back. Taking place from Thursday, 18 to Sunday, 21 September 2025 throughout the mall, the annual charity book sale will once again showcase the power of pre-loved books to make a lasting difference. Cavendish Square has long been known for super-serving the Cape’s passionate readers with both at PNA and Exclusive Books, in the mall, stocking impressive selections of books.

A Sale With Purpose

Shoppers will have the opportunity to browse and buy pre-loved books, with all proceeds going directly to a variety of local charities and organisations. By purchasing a book, visitors not only discover new reads but also contribute to causes that play an important role in uplifting communities.

This year’s beneficiaries include Animal Rescue Organisation, Domestic Animal Rescue Group; Doing it for the orphans; Leaps Lamberts & Elands Bay Animal Protection Society; Nazareth House; Plumpets Animal Shelter; SA Guide Dogs Association; Sinako After School Care; St Lukes Combined Hospices; Tufcat The UWC Feral Cat Project; Tears Animal Rescue; and Woodside Special Care Centre

A Tradition Revived

Centre Manager, Faizah Behardien, added, “Books With Heart is about creating a space where shoppers can engage with a meaningful cause in a way that is rewarding all around. We are proud to host this initiative and encourage our community to support the participating charities during this year’s event.”

Rosalie Jack, Event Manager of the Book Sale, reflected on the origins of the project: “Over 20 years ago, my late sister Beverley Whelehan began this initiative, inviting charities to participate and raise funds for their important work. After the challenges of recent years, we are thrilled to see this event return and to encourage shoppers to once again support their community by purchasing pre-loved books.”

The event reflects a true collaboration between the mall and the organisers, ensuring shoppers can support a meaningful community cause.

For more details on Cavendish Square shopping centre stores and promotions, visit www.cavendish.co.za or follow the centre on social media for regular updates on Instagram.

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Johannesburg, 28 August 2025: This September, CHOC Childhood Cancer Foundation SA is bringing the energy once again to Johannesburg with a high-impact Cyclethon in support of children and teenagers who have been diagnosed with cancer or a life-threatening blood disorder in South Africa.

The event will take place on Sunday, 7 September 2025 at Melrose Arch, proudly hosted by Bidfood. This initiative aims to drive awareness, raise vital funds, and rally communities to take action, together.

United by Purpose

Childhood cancer remains one of the top causes of disease-related death in children worldwide. In South Africa, many young patients face challenges, from late diagnoses to limited access to care. CHOC has been at the forefront of supporting these children, teenagers and their families through psychosocial services, accommodation, nutrition, transport, and more.

This year’s Johannesburg Cyclethon is all about coming together as a community, pedalling with purpose, and showing these families that they are never alone.

Event Details:

• Date: Sunday, 7 September 2025
• Time: 08h00 – 13h00 (1-hour slots)
• Venue: Melrose Arch, Johannesburg
• Bookings: www.choc.org.za/events

Hedley Lewis, CHOC CEO, shares:

“This is more than just an event, it’s a movement of awareness and action. An hour on a bike might challenge you, but it’s nothing compared to the strength children and teenagers show every day as they go through their journey. We’re excited to bring the Cyclethon spirit to Johannesburg once again, uniting communities in support of these brave young fighters.”

Bidfood South Africa adds:

“We count ourselves privileged to be in a position to partner with CHOC for this year’s Cyclethon. We eagerly anticipate sharing these Cyclethon experiences with our customers, the Bidfood family, and friends of both Bidfood and CHOC.” Bidfood – Where foodservice shops!

Melrose Arch comments:

“At Melrose Arch, we believe that true impact comes from creating change that lasts. Partnering with CHOC for the Cyclethon allows us to stand alongside families facing their toughest battles while contributing to stronger, healthier communities. When we come together with purpose, we not only raise awareness, we also create hope, resilience, and the chance for a brighter tomorrow,” shared Khanyi Moyo, marketing manager at Melrose Arch.

We are also incredibly grateful to Virgin Active South Africa for powering this year’s event and to all sponsors who make this day of courage, connection, and community possible.

Proudly hosted by Bidfood | Powered by Virgin Active

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Tshwane, 9 July 2025:  Menlyn Park is once again setting the stage for one of Pretoria’s most talked-about wedding events. From Friday 25 to Sunday 27 July, the “Say I Do” Expo returns with even more flair, fashion and festivity. Following a successful debut in 2024, this year’s expo promises to be bigger, bolder and even more beautifully curated, offering brides, grooms and their entourages a full bouquet of wedding inspiration and experiences.

A Must-see for the soon-to-be-wed

Stretching across both the ground and first floors of the mall, this three-day affair will feature over 100 exhibitors covering every aspect of the wedding journey. From florists and venues to décor specialists, bridal designers, tailors, makeup artists and legal experts, the full wedding planning spectrum will be represented. Selected Menlyn stores will also showcase on-trend offerings, with popular stores like Dis-Chem activating special touchpoints around the centre.

For those looking to immerse themselves in this world of tulle, tuxedos and table settings, Menlyn’s vibrant Wedding Trend Pods will be back for two weeks. Each pod will bring to life a different wedding theme, complete with dresses, suits, floral arrangements and decor details that make each one pop. They’re not just photogenic – they’re pure aisle-style inspiration.

Fashion, flair and fabulous giveaways

One of the weekend’s highlights will be the Menlyn Sky Fashion Experience. Across the two main days of the expo (Saturday and Sunday), visitors can enjoy a series of curated runway shows featuring looks for brides, grooms, bridesmaids, flower girls and mothers of the bride. Whether you’re looking for sleek sophistication or full-on fantasy, the catwalks will deliver.

The “Say I Do” Expo is free to attend, but for those wanting the full experience, shoppers looking to take their planning up a notch can register for the VIP Package at R150. This gives you entry into a range of premium competitions, including the chance to win either a traditional or white wedding valued at over R200,000 each. Several vendors are also offering giveaways of their wedding goods and services, making the VIP registration well worth it for those hoping to walk away with more than memories and inspiration.

Live entertainment will fill the air as popular live musicians, many of whom offer their services for weddings, take to performance spots across the centre throughout the weekend. It’s a showcase with vibe and harmony.

More than just window shopping

Menlyn is also introducing the “Rent a Hanger” concept for brides looking to pass on the love. A dedicated store will be set up where women can sell their pre-loved gowns. Mannequins displayed in the common area will show off some of these once-worn wonders, giving new brides the chance to find their dream dress with a little extra story behind it.

Wedding masterclasses will complete the experience, with expert-led sessions covering topics from nutrition and skincare to the legal elements of tying the knot. Whether you’re at the Pinterest stage or finalising your guest list, there’ll be guidance, tips and plenty of food for thought.

For regular updates, visit Menlyn Park’s website, www.menlynpark.co.za, or follow the centre on social media @menlynsa for more information.

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Enter The Extreme: A High-Octane Collaboration Between Off-Road Innovation And Cinematic Legacy

Johannesburg, 3 July 2025: Off-road specialist JAECOO has officially announced its global collaboration with Universal Pictures and Amblin Entertainment’s latest instalment in the iconic franchise, Jurassic World Rebirth, set to roar into cinemas worldwide from 4 July 2025.

United under the banner of Enter the Extreme, this unprecedented partnership catapults both brands into a high-stakes adventure to uncover the world’s most colossal dinosaurs in the planet’s most treacherous and untamed locations.

A Shared Spirit Of Fearless Discovery

JAECOO, a name forged from the German word “Jäger” (meaning hunter) and the English “Cool,” embodies a hybrid personality—balancing rugged off-road capability with contemporary urban sophistication. The brand’s DNA, rooted in relentless exploration and survivalist spirit, perfectly mirrors the perilous, boundary-defying narrative at the core of Jurassic World Rebirth.

The collaboration is more than mere product placement. It’s a philosophical alignment—celebrating humankind’s primal urge to conquer the unknown, both in the wilderness and within ourselves.

Where Off-Road Technology Meets Cinematic Wildness

In Jurassic World Rebirth, protagonists brave an uncharted island to harvest dinosaur DNA, navigating landscapes riddled with lethal predators and natural hazards. JAECOO vehicles, armed with their All-Road Drive Intelligent System (ARDIS), dominate this deadly terrain, boasting features like 600 mm super-strong wading capability and seven adaptable driving scenarios—from sand to rocky climbs.

The integration of cutting-edge technology, such as the 540° transparent chassis view and SHS Super Hybrid System, positions JAECOO not just as a means of transport but as a survival partner in this prehistoric crucible. The vehicle’s long range, exceptional performance, and lean fuel consumption become crucial assets in an environment where danger lurks at every turn.

A Marketing Synergy Of Scale

This partnership transcends traditional brand collaboration. JAECOO plans to transform its flagship showrooms into immersive experiential spaces, integrating life-sized dinosaur models alongside their latest models, blurring the line between prehistoric wilderness and advanced automotive engineering.

Digitally, the collaboration will extend through aggressive online campaigns and activations, amplifying the spirit of audacious exploration and boundary-breaking technology that both the brand and film encapsulate.

A Collision Of Off-Road Culture And Cinematic Art

Ultimately, this venture is a celebration of innovation, survival, and the relentless pursuit of what lies beyond the horizon. It asks a fundamental question:
When state-of-the-art off-road technology confronts the savage unpredictability of prehistoric beasts, who truly reigns supreme?

UNIVERSAL PICTURES AND AMBLIN ENTERTAINMENT’S JURASSIC WORLD REBIRTH ARRIVES IN CINEMAS 4 JULY 2025.

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Johannesburg, 3 July 2025: Purposeful play takes centre stage at Mall of Africa this mid-year school holiday as Playtime at Le Petit Playhouse invites children aged 2 to 7 for a hands-on, imagination-fuelled experience. From 9 to 21 July, the Nando’s Court transforms into a vibrant role-play village and interactive theatre, courtesy of a partnership with Le Petit Playhouse. This immersive activation is carefully designed to inspire creativity while supporting cognitive and social development through purposeful, interactive play.

Designed For Engagement

Children are welcomed into a make-believe world where learning naturally unfolds through play. The activation features a range of themed zones, including a Fire Station, Police Station, Vet, Beauty Salon, Medical Centre, Café, and Market, complete with curated props and dress-up costumes to ignite young imaginations. This environment reflects the simple wonder of childhood in a space built to encourage authentic expression and social interaction.

For an entry fee of R190, each child enjoys two hours of full access to the activation, including:

• A Krispy Kreme Holiday DIY Kit

• A special Build-a-Bear Workshop experience

• Guided imaginative play with friendly playmakers

• Interactive sessions with Maple and Mosely, the beloved playhouse puppets

• Colouring-in and playdough stations

Puppet shows will feature during each play session, while parents can unwind with a coffee from Krispy Kreme. Trained playmakers will be present throughout the sessions, but all children must be accompanied by a parent or guardian at all times.

Booking And Session Details

Playtime at Le Petit Playhouse runs during Mall of Africa’s standard trading hours daily, with sessions scheduled for:

• 9:00 – 11:00 (Puppet show at 10:00)

• 12:00 – 14:00 (Puppet show at 13:00)

• 15:00 – 17:00 (Puppet show at 16:00)

• 18:00 – 20:00 (Puppet show at 19:00)

This thoughtfully curated activation blends education with entertainment in a manner aligned with contemporary parenting expectations, creating a holiday memory young guests won’t forget.

Bookings:
Pre-book your preferred session by emailing popup@lepetitplayhouse.co.za or calling 082 499 8834. Include your preferred date, timeslot, and number of children attending. Payment is processed on arrival. Walk-ins are welcome, subject to space availability.

For updates, follow the Mall of Africa on social media: Instagram | Website

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Johannesburg, 30 June 2025 — As Joburg’s mid-year school holidays settle in, families can once again head to one of the city’s most celebrated family destinations. The much-anticipated Winter Playground at Melrose Arch is back, transforming the piazza into a winter wonderland that invites children aged 1–10 to explore, play, and escape the monotony of winter indoors.

Running until Sunday 20 July, the playground is open Thursday to Sunday from 9am to 4pm, offering children and their families a safe, activity-filled environment designed to deliver a balance of structured fun and free-spirited play.

Attractions And Activities To Delight Every Child

The Winter Playground boasts a well-curated mix of attractions catering to toddlers and older children alike. Features include an engaging obstacle course, a dedicated toddler zone, a colouring station, face painting, a jumping castle, and the returning favourite — the Glistening Ice Rink.

Live, interactive entertainment takes place throughout the schedule. Highlights include Clamber Club entertainers on 28 and 29 June from 2pm, and a meet-and-greet with the beloved Jog the Frog every Sunday at 2pm. Children also receive complimentary popcorn with their entry, ensuring there’s a treat in hand while they play.

Admission is priced at R70 per hour, or R140 for unlimited play.

Winter Specials For Bookworms And Sweet Tooths

In support of family experiences, Exclusive Books will host a cosy reading corner every Saturday from 12pm to 3pm, accompanied by the character Mr Frosty. Shoppers can also take advantage of a limited-time book promotion: five children’s books for R200 — an attractive incentive for parents investing in holiday reading.

Meanwhile, Swirl Smashed & Rolled Ice Cream will serve Playground-themed flavours at reduced rates, while Gelato La Cremosa offers R30 mini cups with an enticing buy-one-get-one-free deal for Clamber Club visitors. Yogurtland joins the festive line-up with 20% off frozen yoghurt for children sporting Clamber Club tags.

Retail Offers To Complement The Fun

While children immerse themselves in play, parents can enjoy special deals from precinct retailers. Greenbusters is offering 10% off all Micro products, available to customers with Clamber Club identification.

An Inclusive, Safe And Festive Holiday Experience

The Winter Playground is more than a children’s entertainment area — it represents a seasonal opportunity to experience the pedestrian-friendly, security-focused Melrose Arch precinct. With ticketless parking via Parket, exceptional dining options, and strong family-focused partnerships, Melrose Arch continues to deliver on its promise as a top-tier urban leisure destination.

For updates and details on events and activations, visit melrosearch.co.za or follow @MelroseArch on social media.

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