Air France showcases the beauty of France in new on-board safety video

Johannesburg, 4 March 2021 Air France is today unveiling its new in-flight safety video, an elegant, lively and fast-moving showcase of French culture. Incorporating all the latest regulatory changes in force, this video symbolises the essence of the Air France brand and is an invitation to travel for everyone all over the world, where the airline declares its love of France and its lifestyle.

In the video, two flight attendants explain the safety instructions to passengers from all walks of life, travelling together from one iconic landmark to another, places that highlight the best of France, to the tune of lively melodies, inspired by musicals.

In an instant, passengers are transported from the steps of the Opéra Garnier to the gardens of the Palace of Versailles, from the sunny French Riviera to the legendary Hotel Martinez. The stroll continues through the vineyards of Provence, past museums, a fashion show, a typical French café terrace and along the banks of the Seine and its famous booksellers. So many fascinating places just waiting to be discovered and admired.

The safety briefing ends at the top of the sparkling Eiffel Tower, where an Air France crew greets the airline’s customers.

Watch the ad below!

In this poetic tribute to the art of French-style travel, Air France seeks to capture everyone’s attention in order to deliver its safety instructions in a joyful, elegant and colourful video. Six years after the last video was released, this film is adapted to all the various different aircraft and cabin layouts.

Catherine Villar, SVP Customer Experience Air France, said: “With this new video, we are showcasing the best France has to offer in an emotionally engaging way. All our teams here at Air France are ready to welcome our customers and highlight this French lifestyle, which is so dear to us, as soon as they board our flights. We can’t wait to reopen the skies, flight after flight, with safety as our absolute and constant priority.

Wouter Vermeulen, General Manager Southern Africa Air France-KLM, adds “Air France’s new on-board safety video is the perfect introduction to everything France has to offer. With a nod to fabulous French destinations, fashion and food, the video highlights everything tourists can expect from their visit to the country and so much more – when they’re comfortable to travel again. Staying true to the elegance of the brand, the video is the perfect introduction to a trip of a lifetime while also tastefully sharing important safety notices one should take note of ahead of their flight.

The company developed this film with the creative talent of its new communications agency Aura by Omnicom and in partnership with Atout France, France’s tourism development agency. The video was produced by French director and scriptwriter Romain Quirot. The music, created especially for the occasion, was written by Ludovic Bource, a French composer who has won a César and an Oscar.

Air France would like to thank Atout France, the Opéra national de Paris, the Société d’Exploitation de la Tour Eiffel, the Château de Versailles and the Hotel Martinez Cannes for their support and hospitality.

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